ABOUT
"What business does a former writer and educator have doing UX design?" you may ask.

Excellent question! 

Articles, lessons, and user flows have several things in common. They all have a beginning, an end, and a legion of questions in between.

My prior experience makes it second nature for me to anticipate those questions, pain-points and blockers beforehand, so you can have all the answers you need, to get to exactly where you want to be.
Crafting Experiences that Connect
I'm Rei, a Singapore-based UX designer with a deep passion for crafting experiences that not only look great, but feel intuitive and truly resonate with people. 
User-centric by Design
Through in-depth research, I uncover people's needs, motivations, and pain points. Empathy fuels my design process, ensuring every aspect is meticulously crafted with the user in mind.
A One-Person Powerhouse
I wear many hats, but that doesn't mean you get less expertise. I combine UX research and design seamlessly, translating user insights into beautiful, functional interfaces and experiences. This holistic approach ensures a smooth journey from understanding users to creating solutions they'll love.
A Passion for Pushing Boundaries
The UX landscape is ever-changing, and I'm constantly learning and exploring new trends and technologies. This ensures you benefit from the most cutting-edge solutions available. But innovation isn't just about chasing fads; it's about pushing boundaries and creating truly unique experiences that resonate.

Have something in mind?

Drop your contact details down below, and let’s have a chat!
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